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Nocpix Customer Survey 2025: Trends & Innovations in the Outdoor Hunting
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We’re excited to invite you to participate in the Nocpix Customer Survey 2025: Trends & Innovations in the Outdoor Hunting.
Your feedback helps us better understand your needs and continue to improve what we do. As a token of our appreciation for your valuable contribution, we are delighted to offer the chance to win Nocpix latest products and Amazon Gift Cards.
The survey takes around 15 minutes, and winners will be selected randomly from all Nocpix customers who complete the survey. If you are one of the lucky few, expect an official notification via email on May 15th, 2025.
Thank you for your time and continued support of Nocpix!
Note: All responses are confidential and used only for research.
[Privacy Policy]
*
1.
Age:
Under 18
18~34
35-44
45-64
65 and over
*
2.
The country/region you currently reside in:
*
3.
Your Occupation:
Professional hunter
Hunting enthusiast
MIL/LEO
Farm/Ranch
Retired
Other
*
4.
Your approximate annual income:
Less than 10,000 $/year
10,001-30,000 $/year
30,001-50,000 $/year
50,001-100,000 $/year
100,001 $/year and above
Prefer not to disclose
*
5.
Have you purchased any thermal optics in the last year？
Yes
No
*
6.
Please specify the category of the thermal optic you purchased:
[Multiple]
Monocular
Binoculars
Rifle scope
Digital NV
Clip on
Helmet
7.
Please specify the brand and model of the thermal monocular you purchased:
Nocpix
Nocpix
HIK
HIK
Pulsar
Pulsar
ThermTec
ThermTec
Pard
Pard
AGM
AGM
Infiray
Infiray
DNT
DNT
Other
Other
*
8.
Please specify any positive features of your thermal monocular:
[Choose at most 3 items]
Image quality
Weight/Size
Size and resolution of the display
Range finder
Battery life
Field of view
Appearance/Material
Multi-spectrum
Ballistic calculation
AI-supported target recognition
One hand focusing and scroll wheel operation
Other
*
9.
Please specify any negative features of your thermal monocular:
[Choose at most 3 items]
Image quality
Weight/Size
Size and resolution of the display
Range finder
Battery life
Field of view
Appearance/Material
Multi-spectrum
Ballistic calculation
AI-supported target recognition
One hand focusing and scroll wheel operation
Other
10.
Please specify the brand and model of the thermal binoculars you purchased:
Nocpix
Nocpix
HIK
HIK
Pulsar
Pulsar
ThermTec
ThermTec
Pard
Pard
AGM
AGM
Infiray
Infiray
DNT
DNT
Other
Other
*
11.
Please specify any negative features of your thermal binoculars:
[Choose at most 3 items]
Image quality
Weight/Size
Display resolution and size
Support range finder
Battery life
Field of view
Support multi-spectrum
Ballistic calculation
AI target recognition
One hand focusing and scroll wheel operation
Traditional appearance
Others
*
12.
Please specify any positive features of your thermal binoculars:
[Choose at most 3 items]
Image quality
Weight/Size
Display resolution and size
Support range finder
Battery life
Field of view
Support multi-spectrum
Ballistic calculation
AI target recognition
One hand focusing and scroll wheel operation
Traditional appearance
Others
13.
Please specify the brand and model of the thermal rifle scope you purchased:
Nocpix
Nocpix
HIK
HIK
Pulsar
Pulsar
ThermTec
ThermTec
Pard
Pard
AGM
AGM
Infiray
Infiray
DNT
DNT
Other
Other
*
14.
Please specify any negative features of your thermal rifle scope:
[Choose at most 3 items]
Weight/Size
Range finder
Battery time
Display resolution and size
2 in 1(Handheld & Rifle Scope)
NETD
Audio/Video Recording
Appearance design and housing material
Ballistic calculation
Others
*
15.
Please specify any positive features of your thermal rifle scope:
[Choose at most 3 items]
Weight/Size
Range finder
Battery time
Display resolution and size
2 in 1(Handheld & Rifle Scope)
NETD
Audio/Video Recording
Appearance design and housing material
Ballistic calculation
Others
16.
Please specify the brand and model of the thermal clip on you purchased:
Nocpix
Nocpix
HIK
HIK
Pulsar
Pulsar
ThermTec
ThermTec
Pard
Pard
AGM
AGM
Infiray
Infiray
DNT
DNT
Other
Other
*
17.
Please specify any negative features of your thermal clip-on:
[Choose at most 3 items]
Weight/Size
Range finder
Battery time
Replaceable Battery
Display resolution and size
NETD
Appearance design and housing material
Ballistic calculation
Quick release adaptor
Others
*
18.
Please specify any positive features of your thermal clip-on:
[Choose at most 3 items]
Weight/Size
Range finder
Battery time
Replaceable Battery
Display resolution and size
NETD
Appearance design and housing material
Ballistic calculation
Quick release adaptor
Others
19.
Please specify the brand and model of the thermal digital NV riflescope you purchased:
Nocpix
Nocpix
HIK
HIK
Pulsar
Pulsar
ThermTec
ThermTec
Pard
Pard
AGM
AGM
Infiray
Infiray
DNT
DNT
Other
Other
*
20.
Please specify any negative features of your digital NV riflescope:
[Choose at most 3 items]
Weight/Size
Build-in range finder
Build-in ir illuminator
Battery life
Replaceable Battery
Screen Size
4K sensor resolution
Ballistic calculation
Illumination distance of build-in lamp
Image quality without ir illuminator in low-light conditions
Image quality during daytime
Adjustable aperture to avoid overexposure in the daytime
Able to start the device within 3 second
Others
*
21.
Please specify any positive features of your digital NV riflescope:
[Choose at most 3 items]
Weight/Size
Build-in range finder
Build-in ir illuminator
Battery life
Replaceable Battery
Screen Size
4K sensor resolution
Ballistic calculation
Illumination distance of build-in lamp
Image quality without ir illuminator in low-light conditions
Image quality during daytime
Adjustable aperture to avoid overexposure in the daytime
Able to start the device within 3 second
Others
22.
Please specify the brand and model of the helmet mounted thermal product you purchased:
Nocpix
Nocpix
HIK
HIK
Pulsar
Pulsar
ThermTec
ThermTec
Pard
Pard
AGM
AGM
Infiray
Infiray
DNT
DNT
Other
Other
*
23.
Please specify any negative features of your helmet mounted thermal product:
[Choose at most 3 items]
Weight
Endurance
Field of view
Exit pupil diameter
Image quality
3 in 1 function（Helment＆ Rifle Scope ＆ Clip on）
Other
*
24.
Please specify any positive features of your helmet mounted thermal product:
[Choose at most 3 items]
Weight
Endurance
Field of view
Exit pupil diameter
Image quality
3 in 1 function（Helment＆ Rifle Scope ＆ Clip on）
Other
*
25.
Where did you purchase your thermal optic?
Brick ＆ mortar storefront (gun shop, hunting shop, optics shop etc.)
Online shop
Second-hand trading platform
Other
*
26.
What is your preferred source for information on thermal optics?
[Multiple]
YouTube
Recommendations from friends/coworkers
Social Media channels (Facebook, Instagram, etc)
Facebook Hunting Groups
Demo and Range Events
Trade Shows
Other
*
27.
Which online marketing approaches are most valid to you?
[Multiple]
Review videos on social media i.e. YouTube
Field tests from hunting influencers
Email newsetters
Other
*
28.
Which product promotion campaigns would you be more likely to participate in?
[Multiple]
New product tester program: be the first to get new products, share your experience and get gifts from the brand
Events organised by dealer shop
Trade fair and exhibition
Other
*
29.
Which accessories do you value most with a thermal optic?
[Multiple]
Spare Batteries
Tools for installation
Protective hard case
Additional mounts and hardware
Other
*
30.
Are you planning to purchase any new or additional thermal optics within a year?
Yes
No, I have no plans to buy any infrared hunting equipment
*
31.
What category are you planning to purchase?
[Multiple]
Thermal monocular
Thermal binocular
Thermal clip-on
Thermal riflescope
Digital NV riflescope
Helmet
*
32.
If so, what budget are you planning to purchase a thermal monocular?
Below $1,000
$1,000~$1,500
$1,500~$2,500
$2,500~$3,000
$3,000~$4,000
$4,000+
*
33.
What are the most important factors you consider when purchasing a thermal monocular?
[Choose at most 3 items]
Price
Brand
Product performance
Service
Quality
Other
*
34.
What are the most important product features you consider when purchasing a thermal monocular?
[Choose at most 3 items]
Image quality
Weight/Size
Size and resolution of the display
Range finder
Battery life
Field of view
Appearance/Material
Multi-spectrum
Ballistic calculation
AI-supported target recognition
One hand focusing and scroll wheel operation
Other
*
35.
What new functions and features do you expect from a thermal monocular?
[Choose at most 3 items]
≥1280 high-resolution detector
Auto Focus
Digital & Thermal Function
AI Target Recognition
90 Hz high frame rate
NETD
Optical zoom
Other
*
36.
What information you want thermal imager can tell about the games?
[Multiple]
Species
Body length/hight
Age
Gender
Others
*
37.
If so, what budget are you planning to purchase a thermal binoculars?
$1,000~$1,500
$1,500~$2,500
$2,500~$3,000
$3,000~$4,000
$4,000+
*
38.
What are the most important factors you consider when purchasing thermal binoculars?
[Choose at most 3 items]
Price
Brand
Product performance
Service
Quality
Other
*
39.
Compared to a thermal monocular, what are the reasons why you would prefer binoculars?
[Choose at most 3 items]
Able to view with both eyes
Less visual fatigue
Form factor
Monocular fits me better, would not choose binoculars
Other
*
40.
What are the most important product features you consider when purchasing thermal binoculars?
[Choose at most 3 items]
Image quality
Weight/Size
Display resolution and size
Support range finder
Battery life
Field of view
Support multi-spectrum
Ballistic calculation
AI target recognition
One hand focusing and scroll wheel operation
Traditional appearance
Other
*
41.
What new functions and features do you expect from thermal binoculars?
[Choose at most 2 items]
≥1280 high-resolution detector
Auto Focus
Digital & Thermal Fusion
AI Target Recognition
90 Hz high frame rate
NETD
Optical Zoom
8K digital NV
Other
*
42.
If so, what budget are you planning to purchase a thermal riflescope?
$1,000~$1,500
$1,500~$2,500
$2,500~$3,000
$3,000~$4,000
$4,000~$5,000
$5,000+
*
43.
What are the most important factors you consider when purchasing a thermal riflescope?
[Choose at most 3 items]
Price
Brand
Product performance
Service
Quality
Other
*
44.
Which configuration would you prefer？
256 resolution, 25mm objective lense, no LRF, $999 USD
256 resolution, 25mm objective lense, w/ LRF, $1,199 USD
No preference
*
45.
What are the most important product features you consider when purchasing a thermal riflescope?
[Choose at most 3 items]
Weight/Size
Range finder
Battery time
Display resolution and size
2 in 1(Handheld & Rifle Scope)
NETD
Audio/Video Recording
Appearance design and housing material
Ballistic calculation
Others
*
46.
What new functions and features do you expect from a thermal riflescope?
[Choose at most 2 items]
≥1280 high-resolution detector
90 Hz high frame rate
Auto Focus
Better visual experience
Larger screen
AI target recognition
Optical Zoom
Finer X/Y adjustments
Others
*
47.
Which thermal riflescope style do you prefer and why?
Tube shape (like Nocpix ACE), reason:
Traditional thermal optic shape (like Nocpix Rico2), reason:
*
48.
Do you think the two forms are interchangeable, and if not, why?
Yes, reason:
No, reason:
*
49.
If so, what budget are you planning to purchase a thermal clip-on?
Below $1,500
$1,500~$2,500
$2,500~$3,000
$3,000~$4,000
$4,000+
*
50.
What are the most important factors you consider when purchasing a thermal clip-on?
[Choose at most 3 items]
Price
Brand
Product performance
Service
Quality
Other
*
51.
What are the most important product features you consider when purchasing a thermal clip-on?
[Choose at most 3 items]
Weight/Size
Range finder
Battery time
Replaceable Battery
Display resolution and size
NETD
Appearance design and housing material
Ballistic calculation
Quick release adaptor
Others
*
52.
What new functions and features do you expect from a thermal clip-on?
[Choose at most 2 items]
≥1280 high-resolution detector
90Hz
Auto Focus
Display with higher resolution
AI target recognition
Optical Zoom
Able to match day scope with higher magnification
Others
*
53.
What magnification range do you usually use on your day scope?
Zoom range:
Zoom range:
Magnification when aming the animal:
Magnification when aming the animal:
*
54.
How often do you use the clip-on as a handheld device:
Very offen
Offen
Hardly ever
Never
*
55.
If so, what budget are you planning to purchase a digital NV riflescope?
Below $300
$300~$500
$500~$1,000
$1,000~$1,500
$1,500+
*
56.
What are the most important factors you consider when purchasing digital NV riflescope?
[Choose at most 3 items]
Price
Brand
Product performance
Service
Quality
Other
*
57.
What are the most important product features you consider when purchasing a digital NV riflescope?
[Choose at most 3 items]
Weight/Size
Build-in range finder
Build-in ir illuminator
Battery life
Replaceable Battery
Screen Size
4K sensor resolution
Ballistic calculation
Illumination distance of build-in lamp
Image quality without ir illuminator in low-light conditions
Image quality during daytime
Adjustable aperture to avoid overexposure in the daytime
Fast start-up time
Others
*
58.
What new functions and features do you expect from a digital NV riflescope?
[Choose at most 3 items]
8K and above sensor resolution
90Hz frame rate
Longer detection distance
Auto Focus
Display with higher resolution
AI target recognition
Ocular zoom
Better Image quality without ir illuminator in low-light conditions
Better image quality during daytime
Others
*
59.
Which configuration you prefer in terms of digital NV device?
Higher resolution (8K resolution, 30Hz frame rate)
Higher frame rate (4K resolution, 90Hz frame rate)
*
60.
What species do you hunt with digital NV device?
[Multiple]
Small games: rabbit, rat, ect
Middle-small games: fox, bobcats, coyote, ect
Middle game: deer, wild boar, goat, ect
Big game: buffalo, elk, etc
Others
*
61.
If so, what budget are you planning to purchase a helmet mounted product?
$1,000~$1,500
$1,500~$2,500
$2,500+
*
62.
What are the most important factors you consider when purchasing helmet-mounted night vision?
[Choose at most 3 items]
Price
Brand
Product performance
Service
Quality
Others
*
63.
Do you currently own any helmet mounted night vision?
Yes
No
*
64.
Do you have plans to purchase/use a helmet mounted thermal product?
Yes, continue with the following questions
No, skip the following questions
*
65.
Without considering the budget, woud you prefer helment mounted monocular or helment mounted binos?
Monocular
Binoculars
*
66.
When purchasing a helment mounted thermal product, which features are most important to you?
[Choose at most 3 items]
Weight
Durability
Field of view
Exit pupil diameter
Image quality
3 in 1 function（Helment& Rifle Scope & Clip on）
Other
*
67.
What is main purpose of using helmet-mounted night vision?
Navigation/ Walking
Detection
*
68.
What are the main factors for upgrading your thermal and digital NV devices?
[Choose at most 3 items]
Upgrade of technology, for example, sensor with higher resolution
New functions, fox example, AI target recognition, real-time image transmission
Damage or aging of the current equipment
The change of hunting scenario, for example, longer distance, more complex environment
Recommendations from friends
New product release from brands
Others
*
69.
Where did you learn about this survey?
Social media
Email
Recommended by friend
Brick & mortar storefront (gun shop, hunting shop, optics shop etc.)
Other
*
70.
To contact the winner, please leave your email ( confidentiality and no other use)
Evaluation object score
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